Generally, the youth is shown to be hooked to the digital world. Here, Gupta has taken up a completely ignored section of the society in this context, which believe it or not, is actually equally smitten by the dotcom revolution. Additionally, the vintage black and white effect was more like a reverse interpretation emphasizing on the crux of the story loud and clear.
Sometimes you can do everything right and the video might not get that much attention, and sometimes it works when you least expect it to. He says the true key is to remain consistent and keep trying. There is no fixed formula for going viral!
In just two months, The Vent Machine (TVM) proudly stands at 18K+ hits and has successfully completed the first official content partnership collaboration with Whatashort Independent International Festival 2018.