Hop In 兔 The Year Of The Rabbit With Din Tai Fung Lunar New Year Exclusive

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With the Lunar New Year fast approaching, ring in the Year of the Rabbit with the internationally-renowned and well-loved Taiwanese restaurant, Din Tai Fung. Kick-start the festive celebrations with the auspicious return of the much-anticipated Prosperity Smoked Salmon Yu Sheng 发财鱼生.

Immerse in a repertoire of Chinese culinary dishes and build meaningful memories with friends and family. Look forward to celebrating the conviviality of reunions and the New Year with the tossing of Yu Sheng “鱼生”, representing growing abundance and fortune. To complete the Lunar New Year festivities, fans of the brand can also savour an abundance of Din Tai Fung’s delectable offerings and signature classics.

From 6 January to 5 February 2023, these celebratory classics will be available for takeaway and across all dine-in outlets in time for reunion gatherings. Pre-plan your festivities with Din Tai Fung’s early bird promotions with exciting freebies up for grabs.

Toss 兔 Prosperity!

Prosperity Smoked Salmon Yu Sheng 发财鱼生 
S$53.80 per serving


Vegetarian Prosperity Yu Sheng 富贵素鱼生 
S$45.80 per serving

(Both aforementioned Yu Sheng are available for pre-order from 16 December. Order before 5 January 2023 to enjoy Din Tai Fung’s early bird promotion) 

The quintessential starter to the auspicious celebration is Din Tai Fung’s Prosperity Smoked Salmon Yu Sheng 发财鱼生, with an assemblage of ingredients symbolising good health, happiness, wealth and luck.

Featuring a medley of freshly prepared julienned carrots and green and white radish, the Yu Sheng also includes the ever-indulgent smoked salmon slices, sprinkled with delightfully crunchy ingredients such as the toasted white sesame seeds, roasted peanuts and all-time favourite crispy yam strips — a delectable serving that will whet your appetite. For an extra load of happiness, let the abundance of wealth flow with Din Tai Fung’s iconic plum dressing, before “lo-ing” to unify all the ingredients together perfectly.

For added blessings of fortune, this dish hides a few more surprises with unique ingredients to sprinkle on top like the Fried Salmon Skin 炸鱼皮 (S$5.00 per serving) and Crispy Yam Strips 酥脆芋头丝 (S$3.80 per serving). Din Tai Fung’s rendition takes an unconventional twist to the traditional golden crackers, melding a contrasting crunch that will surely up your Yu Sheng game. Sweeten it up with the additional Auspicious Plum Dressing (S$2 per serving) and an extra serving of Sliced Smoked Salmon 熏三文鱼片 (60g, S$12.80 per serving). Akin to the original rendition (without the smoked salmon), vegetarians can partake in the festivities and opt for Vegetarian Prosperity Yu Sheng 富贵素鱼生.

Enjoy a stress-free Lunar New Year reunion and avoid the long queues by pre-ordering your Yu Sheng online via the Din Tai Fung e-store. All pre-orders have to be made at least 3 days in advance and can be picked up at your preferred Din Tai Fung restaurant from 9 January 2023 onwards.

Early Bird Promotion

Enjoy an early bird special for the Prosperity Smoked Salmon Yu Sheng 发财鱼生 and Vegetarian Prosperity Yu Sheng 富贵素鱼生 with pre-orders starting from 16 December 2022 to 5 January 2023, and receive 2 complimentary sets of Din Tai Fung’s Limited Edition 2023 Red Packets and a Premium Insulated Bag 鼎级保温包 (worth S$8.80). Visit the Din Tai Fung e-store to pre-order and collect your Yu Sheng ahead of the roaring festivities!

UOB Cardholders Exclusive
Celebrate the new year with a sumptuous feast! Exclusive to UOB cardholders, enjoy 10% off every order of your Prosperity Smoked Salmon Yu Sheng 发财鱼生 and Vegetarian Prosperity Yu Sheng 富贵素鱼生. Valid for dine-in and takeaway purchases only, from 6 January to 5 February 2023. Not applicable for online pre-orders and top-ups. Terms and conditions apply.

Did Some-bunny say Limited-edition Ang Pao?

Din Tai Fung’s Limited Edition Red Packets (8pcs/ packet) 鼎泰豐限量版红包

Complimentary with a minimum spend of S$68, valid for dine-in customers only, while stocks last. Not applicable with other promotions except for UOB 10% Yu Sheng promotion.

ass on the auspicious and prosperous blessings this Lunar New Year with Din Tai Fung’s limited edition red packets. Decked out in pleasing nodes of orange with intricate gold edges, this year’s design sought inspiration from the dragon-shaped jade pendant which symbolises good luck, strength and health, with hints of the brand’s signature Xiao Long Bao carefully weaved in along the dragon-shaped pendant — perfectly apt for the LunarNew Year celebrations and reunions.

Huat In The Rabbit Year with Din Tai Fung’s Lunar New YearExclusive Animated Sticker Pack

Add an animated flair to your digital greetings this Lunar New Year with Din Tai Fung’s exclusive Animated Stickers Pack, available for download on WhatsApp. Send adorable greetings to Baozai and friends through this festive sticker pack! Available for download from 9 January 2023 at Sticker.ly.

DIN TAI FUNG ONLINE & SOCIALS 

Online: https://dintaifung.com.sg/ 
Facebook: facebook.com/dintaifungsg 
Instagram: @dintaifungsg 
Hashtags: #DinTaiFungSG #CNYwithDTF

About Post Author

Surabhi Pandey

A journalist by training, Surabhi is a writer and content consultant currently based in Singapore. She has over seven years of experience in journalistic and business writing, qualitative research, proofreading, copyediting and SEO. Working in different capacities as a freelancer, she produces both print and digital content and leads campaigns for a wide range of brands and organisations – covering topics ranging from technology to education and travel to lifestyle with a keen focus on the APAC region.
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